As the market upgrades and channel fission continues to strengthen, what do consumers value most when choosing ceramic tiles? This is what ceramic tile dealers most want to know. In order to facilitate everyone to better understand this article, this article will show it in the first person. In fact, what consumers value when choosing bricks is nothing more than these points. Let's take a look!
1. Channel
Through the experience of buying ceramic tiles and the understanding of the decoration process of neighboring neighbors, as an ordinary owner, the most important factor influencing the purchase decision of ceramic tiles is the designer or the home improvement company. These tiles are naturally the cooperative brands of the home improvement company. Secondly, through introductions by acquaintances or neighbors, and then actively looking for the building materials market, except for the hardcover houses of course.
2. Design
Consumers who choose complete or all-inclusive decoration generally have a relatively generous decoration budget. Pay more attention to the quality and experience of decoration. This part of consumers pay more attention to aesthetics and personal preferences. Metropolitan will give home improvement companies some direction or material opinions, and have a rough idea of the effect of the house to be renovated. This group of people pay more attention to the color, texture and individualization of floor tiles or materials. Even designers cannot completely influence the aesthetic complex of this group of people.
3. Price
This part of consumers has strict restraint on the overall decoration budget. Most of these consumers are just-needed. The choice of materials is more controlled by the overall budget and the recommendations of the home improvement company. They are relatively less concerned about the color of individual materials, or The whole is willing to follow the designer's suggestions. By the way, I bought a brand of 800×800mm polished glazed bricks. The agent's pick-up price is about 80 yuan/piece. Of course, I am because of the relatively small area of the bricks and the relationship of acquaintances, so the price is still within the range. Inside.
4. Brand
Although ceramic tiles are low-frequency consumption, brands are far less concerned about other types of materials such as sanitary ware and home appliances, but consumers still pay for the brand's value. Especially after the industry's first-tier brands have sunk through OEMs and channels, they have a considerable impact on the market. The average consumer is familiar with the three or five top brands. But no matter how big or small decoration company is, there are almost all these brands to choose from. It can be seen that it is really difficult for non-head or second- and third-tier brands to get a share of the home furnishing or complete furnishing channels.
5. Function
Nowadays, most of the tiles of any brand cannot be broken or broken. What makes me deeply understand is that if it is possible to decorate again, I will definitely pay more attention to the functionality of tiles or materials, such as non-slip, anti-bacterial, self-cleaning, etc., of course, the premise is that the product can truly speak, rather than relying on marketing. The self-selling and boasting of Huashu, and the design, price, and brand must be within my acceptable range. Such functional products will definitely become the mainstream in the future market competition.
It is true that with the fission of channels, the market is constantly rehearsing first. In fact, it is not difficult to find that most people now have multiple channels to pick good tiles when choosing tiles. It will not rely on relationships as before. Can pick a good brick. Finally, to sum up, combine these five points to select bricks, you can always pick a good brick!